SRAM Becomes the 2015 Chicago Cyclocross Cup Title Sponsor

After 11 years of continuous growth, the Chicago Cyclocross Cup (CCC) has announced bicycle component innovator SRAM will become the 2015 series title sponsor.

“We are excited to welcome SRAM as the 2015 CCC Series Title Sponsor,” said series director Jason Knauff. “SRAM is the cycling industry equivalent of Chicago’s hometown team and it makes complete sense for everyone involved. We greatly appreciate all of our series sponsors, including last year’s title sponsor The Pony Shop, and look forward to improving the ‘Best Amateur CX Series in the Country’ even more.”

Headquartered in Chicago, SRAM engineers bike components that are depended on by many cyclocross racers, including both the men’s and women’s current U23 national champions, the men’s current 23+ national champion, as well as countless Elite, Masters, and Junior racers. Respected for pushing the industry standard, SRAM’s support allows the CCC to raise the bar again by introducing three new features to unify the eleven race series.

One2Go Event Services, the premier timing and results company in the US, will be present at all races this autumn, providing lightning-fast and accurate race results, including lap times. A few individual events used One2Go’s services in the past, but this season all races will see electronic timing for every field. One2Go will also debut LiveLynx Results for CX, where anyone with an Internet connection can see lap times and standings in real time.

SRAM Neutral Race Support (NRS) will be providing neutral support at all of the 2015 CCC races. Jose Alcala and his SRAM NRS team are well known in the cycling community for fast problem solving and mechanical expertise – getting athletes back in the race, or just to the start, when they need help the most.

And last but certainly not least, the CCC welcomes Kenny Labbé as the official voice of the CCC, announcing at all races. A former member of the US Postal Service professional cycling team, Kenny’s wealth of experience in competitive cycling and deep knowledge of the region’s cycling landscape are embedded within his lively and insightful race commentary.

The Chicago Cyclocross Cup 2015 season takes place between September 20th and December 6th around the greater Chicagoland area. The CCC is the largest CX series in the Midwest, drawing top competition from neighboring states while fostering new racers in a family friendly environment.

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Written by Kelly Clarke